Exploring Types of Media: A Guide for the Bachelor's Creative Media (part 1)

As a student in the Bachelor’s program Creative Media at Haarlem Campus, you are part of a dynamic and innovative community that values creative expression and exploration. The field encompasses a wide range of disciplines, from traditional media like radio and tv to more modern types like video production, animation, virtual reality, and others.

Disclaimer: This study is about Creative Media in Business, you will learn about both. It’s not necessarily a deep dive into becoming a graphic designer. It is however a deep dive into becoming an entrepreneur in the media industry.

Graphic Design

Graphic design is a foundational discipline within the field of Media. Graphic designers use visual elements like typography, color, and layout to create compelling designs that communicate a message or brand identity. As a student in the Creative Media in Business program, you’ll have the opportunity to learn about the principles of graphic design and how to apply them to real-world projects. You’ll also explore the latest software tools used in the industry, such as Adobe Creative Suite.

Video Production

Video production is another exciting discipline. As a video producer, you’ll learn how to create compelling video content for a variety of platforms, from social media to television. You’ll learn how to use cameras, lighting, and sound equipment to capture high-quality footage, as well as how to edit and post-produce your work using software like Adobe Premiere Pro and Final Cut Pro. You’ll also learn how to tell engaging stories through the medium of video, from narrative storytelling to documentary-style filmmaking.

Traditional Types of Media

Also known as mass media, refers to any form of communication that has been used for decades or centuries to convey information to a large audience. Examples of traditional media include print media, radio, and television. These forms of media have been the primary source of information and entertainment for generations. While digital media has become more prevalent in recent years, traditional media continues to play an important role in society.

Insider tip*

Did you know we have  a podcast? Follow the link below to hear a talk with Pier Wouda who was a program director of Creative Media. Learn interesting tips from him about the program and his experience in the Media world.

Print Media

This includes newspapers, magazines, books, and other printed materials. This media type has been around for centuries and has played a significant role in shaping public opinion and influencing social change. Although print media has seen a decline in recent years due to the rise of digital media, it remains an important source of news and information for many people.

Radio

A form of broadcasting that uses electromagnetic waves to transmit audio content to a wide audience. The first radio broadcasts took place in the early 1900s, and radio quickly became a popular form of entertainment and news dissemination. While radio is no longer the primary source of news and information for most people, it continues to play an important role in communities around the world.

Television

Another form of broadcasting that uses electromagnetic waves to transmit audio and visual content to a wide audience. The first television broadcasts took place in the 1930s, and television quickly became a dominant form of entertainment and news dissemination. While traditional television viewership has declined in recent years due to the rise of streaming services, television remains a popular form of media and continues to shape public opinion and influence social change.

Digital Media

Any form of media that is created, distributed, and consumed through digital technologies. Examples of digital media include websites, blogs, social media platforms, podcasts, and online videos. Digital media has transformed the way we communicate, consume information, and interact with each other. It has given rise to new forms of journalism, entertainment, and social activism.

Social Media

I’m sure you know about this one. It refers to digital platforms that allow users to create and share content, interact with others, and participate in online communities. Examples of social media platforms include Facebook, Twitter, Instagram, and LinkedIn. Social media has become an important source of news and information for many people, and it has also transformed the way we communicate and interact with each other. While social media has many benefits, it has also been criticized for its role in spreading misinformation and contributing to online harassment and other forms of digital abuse.

Conclusion

The field of Media is vast and constantly evolving. In this complex age, with an ever-increasing number of media platforms and the growing spread of misinformation, society needs true professionals to navigate organizations through the unclear media landscape. Become the media beacon everybody is waiting for or start your own media production company!